Mi.Business.Console

for Promomed

Update: 26.11.2024

Last week: 46 week 2024 (11.11.2024 - 17.11.2024)

Last full month: October 2024

---

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	11 195	6.4%	13.4%	0.3	19 627 583	9.7%	9.0%	0.4	3.9%
MoM	46 299	25.2%	13.5%	0.1	78 544 747	16.9%	8.8%	-0.4	24.4%
YTD	364 755	22.8%	12.2%	3.1	732 402 610	29.8%	9.3%	1.7	-8.9%
MAT	408 553	22.4%	11.9%	2.9	825 060 840	31.0%	9.2%	1.6	-7.2%
BRAINMAX
WoW	3 165	10.7%	100.0%	0	10 404 329	11.0%	100.0%	0	10.7%
MoM	11 465	51.5%	100.0%	0	38 983 593	47.0%	100.0%	0	51.5%
YTD	68 372	74.7%	100.0%	0	238 166 768	77.6%	100.0%	0	74.7%
MAT	75 881	77.2%	100.0%	0	265 086 457	81.8%	100.0%	0	77.2%
GOLDLINE PLUS
WoW	15 723	3.2%	48.1%	0.4	48 766 915	1.9%	39.0%	-0.2	2.3%
MoM	65 432	6.8%	46.1%	0.2	202 749 324	6.6%	37.8%	0.1	6.4%
YTD	746 466	-4.8%	45.3%	0.5	2 343 112 338	-3.1%	37.1%	-2.7	-5.8%
MAT	831 241	-3.5%	45.3%	0.6	2 615 768 983	-1.1%	37.3%	-2.5	-4.8%
MIGRENIUM
WoW	10 394	1.3%	0.5%	0	3 548 995	1.3%	0.6%	0	1.3%
MoM	40 982	-0.4%	0.4%	0	13 954 118	0.8%	0.5%	0	3.5%
YTD	516 577	-11.1%	0.5%	-0.1	163 883 385	50.6%	0.7%	0.2	5.9%
MAT	577 240	-13.1%	0.5%	-0.1	177 762 410	43.7%	0.6%	0.1	7.7%
MODELAX-N
WoW	28 654	0.7%	20.9%	0.3	14 239 847	1.1%	14.1%	0.3	-0.7%
MoM	119 788	11.4%	20.1%	-0.5	57 090 549	12.1%	13.2%	-0.3	13.9%
YTD	1 302 587	25.9%	22.1%	3.1	578 180 417	73.5%	14.3%	3.8	8.0%
MAT	1 436 066	27.8%	21.4%	3	627 829 810	72.8%	13.7%	3.4	9.8%
REDUXIN
WoW	9 994	-1.1%	30.6%	-1.1	53 955 506	1.1%	43.2%	-0.6	2.3%
MoM	46 001	7.6%	32.4%	0.4	237 476 007	7.9%	44.3%	0.6	6.4%
YTD	539 262	-7.1%	32.7%	-0.4	2 861 755 365	11.0%	45.3%	2.9	-5.8%
MAT	596 702	-6.4%	32.6%	-0.6	3 156 828 338	12.6%	45.0%	2.8	-4.8%
REDUXIN FORTE
WoW	3 246	5.6%	9.9%	0.3	13 810 383	9.2%	11.1%	0.7	2.3%
MoM	13 965	1.4%	9.8%	-0.5	59 017 541	0.1%	11.0%	-0.7	6.4%
YTD	150 528	1.0%	9.1%	0.6	647 149 543	11.6%	10.2%	0.7	-5.8%
MAT	167 560	2.0%	9.1%	0.6	720 879 272	13.1%	10.3%	0.7	-4.8%
SALVISAR
WoW	16 330	-0.4%	2.1%	-0.1	7 259 739	-0.3%	1.9%	-0.1	2.7%
MoM	58 452	22.5%	1.7%	0.2	25 561 706	25.4%	1.5%	0.2	8.1%
YTD	491 379	10.0%	1.4%	0.2	204 741 666	39.4%	1.3%	0.2	-3.0%
MAT	542 920	2.0%	1.4%	0	221 623 441	25.6%	1.2%	0.1	-1.2%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	364 755	22.8%	12.2%	3.1	732 402 610	29.8%	9.3%	1.7	-8.9%
BRAINMAX	68 372	74.7%	100.0%	0	238 166 768	77.6%	100.0%	0	74.7%
GOLDLINE PLUS	746 466	-4.8%	45.3%	0.5	2 343 112 338	-3.1%	37.1%	-2.7	-5.8%
MIGRENIUM	516 577	-11.1%	0.5%	-0.1	163 883 385	50.6%	0.7%	0.2	5.9%
MODELAX-N	1 302 587	25.9%	22.1%	3.1	578 180 417	73.5%	14.3%	3.8	8.0%
REDUXIN CAPS	539 262	-7.1%	32.7%	-0.4	2 861 755 365	11.0%	45.3%	2.9	-5.8%
REDUXIN FORTE	150 528	1.0%	9.1%	0.6	647 149 543	11.6%	10.2%	0.7	-5.8%
SALVISAR	491 379	10.0%	1.4%	0.2	204 741 666	39.4%	1.3%	0.2	-3.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	408 553	22.4%	11.9%	2.9	825 060 840	31.0%	9.2%	1.6	-7.2%
BRAINMAX	75 881	77.2%	100.0%	0	265 086 457	81.8%	100.0%	0	77.2%
GOLDLINE PLUS	831 241	-3.5%	45.3%	0.6	2 615 768 983	-1.1%	37.3%	-2.5	-4.8%
MIGRENIUM	577 240	-13.1%	0.5%	-0.1	177 762 410	43.7%	0.6%	0.1	7.7%
MODELAX-N	1 436 066	27.8%	21.4%	3	627 829 810	72.8%	13.7%	3.4	9.8%
REDUXIN CAPS	596 702	-6.4%	32.6%	-0.6	3 156 828 338	12.6%	45.0%	2.8	-4.8%
REDUXIN FORTE	167 560	2.0%	9.1%	0.6	720 879 272	13.1%	10.3%	0.7	-4.8%
SALVISAR	542 920	2.0%	1.4%	0	221 623 441	25.6%	1.2%	0.1	-1.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	11 195	6.4%	13.4%	0.3	19 627 583	9.7%	9.0%	0.4	3.9%
BRAINMAX	3 165	10.7%	100.0%	0	10 404 329	11.0%	100.0%	0	10.7%
GOLDLINE PLUS	15 723	3.2%	48.1%	0.4	48 766 915	1.9%	39.0%	-0.2	2.3%
MIGRENIUM	10 394	1.3%	0.5%	0	3 548 995	1.3%	0.6%	0	1.3%
MODELAX-N	28 654	0.7%	20.9%	0.3	14 239 847	1.1%	14.1%	0.3	-0.7%
REDUXIN CAPS	9 994	-1.1%	30.6%	-1.1	53 955 506	1.1%	43.2%	-0.6	2.3%
REDUXIN FORTE	3 246	5.6%	9.9%	0.3	13 810 383	9.2%	11.1%	0.7	2.3%
SALVISAR	16 330	-0.4%	2.1%	-0.1	7 259 739	-0.3%	1.9%	-0.1	2.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	46 299	25.2%	13.5%	0.1	78 544 747	16.9%	8.8%	-0.4	24.4%
BRAINMAX	11 465	51.5%	100.0%	0	38 983 593	47.0%	100.0%	0	51.5%
GOLDLINE PLUS	65 432	6.8%	46.1%	0.2	202 749 324	6.6%	37.8%	0.1	6.4%
MIGRENIUM	40 982	-0.4%	0.4%	0	13 954 118	0.8%	0.5%	0	3.5%
MODELAX-N	119 788	11.4%	20.1%	-0.5	57 090 549	12.1%	13.2%	-0.3	13.9%
REDUXIN CAPS	46 001	7.6%	32.4%	0.4	237 476 007	7.9%	44.3%	0.6	6.4%
REDUXIN FORTE	13 965	1.4%	9.8%	-0.5	59 017 541	0.1%	11.0%	-0.7	6.4%
SALVISAR	58 452	22.5%	1.7%	0.2	25 561 706	25.4%	1.5%	0.2	8.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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