for Promomed

Update: 26.11.2024

Last week: 46 week 2024 (11.11.2024 - 17.11.2024)

Last full month: October 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 11 195 6.4% 13.4% 0.3 19 627 583 9.7% 9.0% 0.4 3.9%
MoM 46 299 25.2% 13.5% 0.1 78 544 747 16.9% 8.8% -0.4 24.4%
YTD 364 755 22.8% 12.2% 3.1 732 402 610 29.8% 9.3% 1.7 -8.9%
MAT 408 553 22.4% 11.9% 2.9 825 060 840 31.0% 9.2% 1.6 -7.2%
BRAINMAX
WoW 3 165 10.7% 100.0% 0 10 404 329 11.0% 100.0% 0 10.7%
MoM 11 465 51.5% 100.0% 0 38 983 593 47.0% 100.0% 0 51.5%
YTD 68 372 74.7% 100.0% 0 238 166 768 77.6% 100.0% 0 74.7%
MAT 75 881 77.2% 100.0% 0 265 086 457 81.8% 100.0% 0 77.2%
GOLDLINE PLUS
WoW 15 723 3.2% 48.1% 0.4 48 766 915 1.9% 39.0% -0.2 2.3%
MoM 65 432 6.8% 46.1% 0.2 202 749 324 6.6% 37.8% 0.1 6.4%
YTD 746 466 -4.8% 45.3% 0.5 2 343 112 338 -3.1% 37.1% -2.7 -5.8%
MAT 831 241 -3.5% 45.3% 0.6 2 615 768 983 -1.1% 37.3% -2.5 -4.8%
MIGRENIUM
WoW 10 394 1.3% 0.5% 0 3 548 995 1.3% 0.6% 0 1.3%
MoM 40 982 -0.4% 0.4% 0 13 954 118 0.8% 0.5% 0 3.5%
YTD 516 577 -11.1% 0.5% -0.1 163 883 385 50.6% 0.7% 0.2 5.9%
MAT 577 240 -13.1% 0.5% -0.1 177 762 410 43.7% 0.6% 0.1 7.7%
MODELAX-N
WoW 28 654 0.7% 20.9% 0.3 14 239 847 1.1% 14.1% 0.3 -0.7%
MoM 119 788 11.4% 20.1% -0.5 57 090 549 12.1% 13.2% -0.3 13.9%
YTD 1 302 587 25.9% 22.1% 3.1 578 180 417 73.5% 14.3% 3.8 8.0%
MAT 1 436 066 27.8% 21.4% 3 627 829 810 72.8% 13.7% 3.4 9.8%
REDUXIN
WoW 9 994 -1.1% 30.6% -1.1 53 955 506 1.1% 43.2% -0.6 2.3%
MoM 46 001 7.6% 32.4% 0.4 237 476 007 7.9% 44.3% 0.6 6.4%
YTD 539 262 -7.1% 32.7% -0.4 2 861 755 365 11.0% 45.3% 2.9 -5.8%
MAT 596 702 -6.4% 32.6% -0.6 3 156 828 338 12.6% 45.0% 2.8 -4.8%
REDUXIN FORTE
WoW 3 246 5.6% 9.9% 0.3 13 810 383 9.2% 11.1% 0.7 2.3%
MoM 13 965 1.4% 9.8% -0.5 59 017 541 0.1% 11.0% -0.7 6.4%
YTD 150 528 1.0% 9.1% 0.6 647 149 543 11.6% 10.2% 0.7 -5.8%
MAT 167 560 2.0% 9.1% 0.6 720 879 272 13.1% 10.3% 0.7 -4.8%
SALVISAR
WoW 16 330 -0.4% 2.1% -0.1 7 259 739 -0.3% 1.9% -0.1 2.7%
MoM 58 452 22.5% 1.7% 0.2 25 561 706 25.4% 1.5% 0.2 8.1%
YTD 491 379 10.0% 1.4% 0.2 204 741 666 39.4% 1.3% 0.2 -3.0%
MAT 542 920 2.0% 1.4% 0 221 623 441 25.6% 1.2% 0.1 -1.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 364 755 22.8% 12.2% 3.1 732 402 610 29.8% 9.3% 1.7 -8.9%
BRAINMAX 68 372 74.7% 100.0% 0 238 166 768 77.6% 100.0% 0 74.7%
GOLDLINE PLUS 746 466 -4.8% 45.3% 0.5 2 343 112 338 -3.1% 37.1% -2.7 -5.8%
MIGRENIUM 516 577 -11.1% 0.5% -0.1 163 883 385 50.6% 0.7% 0.2 5.9%
MODELAX-N 1 302 587 25.9% 22.1% 3.1 578 180 417 73.5% 14.3% 3.8 8.0%
REDUXIN CAPS 539 262 -7.1% 32.7% -0.4 2 861 755 365 11.0% 45.3% 2.9 -5.8%
REDUXIN FORTE 150 528 1.0% 9.1% 0.6 647 149 543 11.6% 10.2% 0.7 -5.8%
SALVISAR 491 379 10.0% 1.4% 0.2 204 741 666 39.4% 1.3% 0.2 -3.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 408 553 22.4% 11.9% 2.9 825 060 840 31.0% 9.2% 1.6 -7.2%
BRAINMAX 75 881 77.2% 100.0% 0 265 086 457 81.8% 100.0% 0 77.2%
GOLDLINE PLUS 831 241 -3.5% 45.3% 0.6 2 615 768 983 -1.1% 37.3% -2.5 -4.8%
MIGRENIUM 577 240 -13.1% 0.5% -0.1 177 762 410 43.7% 0.6% 0.1 7.7%
MODELAX-N 1 436 066 27.8% 21.4% 3 627 829 810 72.8% 13.7% 3.4 9.8%
REDUXIN CAPS 596 702 -6.4% 32.6% -0.6 3 156 828 338 12.6% 45.0% 2.8 -4.8%
REDUXIN FORTE 167 560 2.0% 9.1% 0.6 720 879 272 13.1% 10.3% 0.7 -4.8%
SALVISAR 542 920 2.0% 1.4% 0 221 623 441 25.6% 1.2% 0.1 -1.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 11 195 6.4% 13.4% 0.3 19 627 583 9.7% 9.0% 0.4 3.9%
BRAINMAX 3 165 10.7% 100.0% 0 10 404 329 11.0% 100.0% 0 10.7%
GOLDLINE PLUS 15 723 3.2% 48.1% 0.4 48 766 915 1.9% 39.0% -0.2 2.3%
MIGRENIUM 10 394 1.3% 0.5% 0 3 548 995 1.3% 0.6% 0 1.3%
MODELAX-N 28 654 0.7% 20.9% 0.3 14 239 847 1.1% 14.1% 0.3 -0.7%
REDUXIN CAPS 9 994 -1.1% 30.6% -1.1 53 955 506 1.1% 43.2% -0.6 2.3%
REDUXIN FORTE 3 246 5.6% 9.9% 0.3 13 810 383 9.2% 11.1% 0.7 2.3%
SALVISAR 16 330 -0.4% 2.1% -0.1 7 259 739 -0.3% 1.9% -0.1 2.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 46 299 25.2% 13.5% 0.1 78 544 747 16.9% 8.8% -0.4 24.4%
BRAINMAX 11 465 51.5% 100.0% 0 38 983 593 47.0% 100.0% 0 51.5%
GOLDLINE PLUS 65 432 6.8% 46.1% 0.2 202 749 324 6.6% 37.8% 0.1 6.4%
MIGRENIUM 40 982 -0.4% 0.4% 0 13 954 118 0.8% 0.5% 0 3.5%
MODELAX-N 119 788 11.4% 20.1% -0.5 57 090 549 12.1% 13.2% -0.3 13.9%
REDUXIN CAPS 46 001 7.6% 32.4% 0.4 237 476 007 7.9% 44.3% 0.6 6.4%
REDUXIN FORTE 13 965 1.4% 9.8% -0.5 59 017 541 0.1% 11.0% -0.7 6.4%
SALVISAR 58 452 22.5% 1.7% 0.2 25 561 706 25.4% 1.5% 0.2 8.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs